YouTube has again turned to big-name entertainment personalities to anchor its latest slate of ad-supported originals.
At its Brandcast Delivered event for advertisers Tuesday, YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer.
The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy — marking the last of YouTube’s scripted originals, after phasing them out starting in 2019; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture from executive producers including LeBron James and Michelle Kwan.
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